Due to European restrictions, Google Analytics is losing many users.

Google Analytics is losing many users: Google Analytics, the service that offers Web analytics to most of the most popular websites worldwide, is under pressure in Europe. After France and Austria, Italy has become the third nation to accuse the service of breaking the General Data Protection Regulation of the European Union (GDPR).

The action resulted in the usage of Google Analytics prohibite in Italy. As a result, it won’t be able to monitor consumers browsing domestic websites anymore.

Here are ten key aspects that help explain the continued restrictions on Google Analytics and their effects.

Google Analytics use prohibite by the Italian Supervisory Authority or Italian SA. Because it sends users’ data to the USA, which lacks an appropriate degree of data security. The Google service “violates data protection legislation,” according to the authority.

The website operator Caffeina Media S.r.l., which employs Google Analytics to monitor visitors, was mentioned by the Italian SA. As a result, the operator was given a 90-day deadline to discontinue using the analytics service and surrender ownership of its account.

Additionally, the administration ordered all private and public website owners in Italy to delete Google Analytics.

” The authority added, “The Italian SA will assess that the data transfers in question comply with the EU GDPR. Including using ad hoc inspections, when the 90-day window specified in its judgment expires,” the authority added.

Google Analytics is losing many users

In February, the French privacy watchdog Commission Nationale Informatique & Libertés (CNIL) warned that Google Analytics posed a danger of disclosing user information from French websites to US spy agencies. As a result, the agency issued a directive to website owners in the nation requiring them to abide by EU law.

The usage of Google Analytics breached the GDPR rules. According to a January declaration by the Datenschutzbehörde called DSB in Austria.

The Court of Justice of the European Union issued the precedent-setting Schrems II decision in 2020. Consequently, businesses in the EU prohibite from transmitting their data to the US under the Privacy Shield framework. Which was already in place.

In addition, the judgment has caused the EU members to impose restrictions on the usage of Google Analytics in their nations.

Google has not yet remarked on the subject available to the public.

However, Google stopped offering its Universal Analytics service, gathering a lot of data to enable Web analytics. To better abide by privacy rules and use anonymized data, the business has released Google Analytics 4 (GA4).

Nevertheless, despite Google’s recent actions, the EU still unconvince. An IP address is personal data and would not anonymize even if it abbreviate, according to the Italian SA. Which also noted that Google could augment such data with other information it owns.

Local analytics service providers may benefit from the EU firms’ constraints in expanding their operations there. SimpleAnalytics is one of the major gainers from the choices. A particular blog post discussed the current restrictions on Google Analytics use in Italy to highlight how they violated the GDPR rule.