Taking risks – check. Employee motivation – check. Updated technology – Check. Billboard and TV marketing – check. We could go on with the list of things that dedicated business owners prioritize to make sure that their company remains profitable and runs smoothly.
But what if we told you that there’s something you may be neglecting, or at least undermining? — Social media marketing. Well, it’s unsurprising that many entrepreneurs do not consider social media marketing a huge concern. If you’re of this mentality, you couldn’t be more wrong.
Social media networks provide you access to billions of people all around the world. They can elevate your business to heights you would never have thought possible. Granted, it would be silly not to take advantage of such promising social platforms.
One particularly influential one is Instagram, which has over one billion members. It is the largest image and video-sharing network and it could take your organization to a whole new level with the appropriate plan.
7 incredible reasons you should use Instagram for business
In this article, we’ll go through 7 surprising advantages of using Instagram for business. Saddle up, read on, and give Instagram a serious shot!
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You Can Find Out What Your Customers Enjoy.
The first benefit on our list is straightforward but quite useful. Instagram users post a lot of information that might help you learn their preferences and figure out what they truly appreciate. For example, if you’re a women’s shoe line, you can find out what women prefer, why and respond to this need to drive business.
At a glance, you can find out your customers’ beliefs, values, locations, lifestyles choices, and many other details that can help you develop a more accurate profile of a typical consumer. According to ake Gardner, a digital marketer at an essay-writing business in the UK, it’s easy to optimize your Instagram marketing plan and, in the long run, increase the number of verified leads this way.
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It Offers an Opportunity to Present Your Products or Services
Did you know that a picture is worth a million words? How about a video?— Even more. That is the power you have to influence your potential market when using Instagram. It is an ideal platform for businesses looking to offer their products or services to their customers as an image and video-sharing platform.
Statistics show that 60% of Instagram users (over 600 million people) log on to Instagram to look for and discover new products. Here, you can upload video instructions and service reviews, as well as photos of your products. The key thing to keep in mind is to avoid writing too many pieces on products.
Remember, however, that even though increasing purchases is your primary goal, too much sales-oriented material will annoy Instagram followers. Make informed choices on your content!
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Building Customer Relationships
Modern consumers are spoilt for choice, and they expect a lot from brands and enterprises. You should therefore engage in online communication by acknowledging your audience’s Instagram efforts, responding to their comments and questions, and presenting quality content. This will make your customers happy and above all will help in developing long-term relationships with your fans and eventually converting them into loyal customers or even brand evangelists.
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Opportunity to Increase Traffic to Your Website
Instagram is simply a communication tool, whereas your website generates the great majority of real business. However, this does not imply that Instagram is a waste of time in terms of traffic. You can use this platform to promote your business and convert followers into website visitors.
All you have to do is include a link to your brand’s account’s BIO section. Because this is the only link Instagram allows you to share, you should make good use of it and direct the most interested admirers to the company’s official website.
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Reach Out to New Audiences
If you’re running a successful business, your brand most likely has a loyal following who follow your work, consume Instagram material, and like, share and comment on your posts regularly. However, you don’t have to stop there because there are plenty of other people you may contact through Instagram to build your fan base. You can buy Instagram likes which can help to grow your account. The more likes you have the more you will get.
How do you go about doing this? All you have to do now is use hashtags to target the correct people. The greatest essay writing service, for example, assists students in producing high-quality college papers. This is why they use hashtags like #students, #collegestudents, #gradstudents, and others to find and attract new customers on Instagram.
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Make Brand Ambassadors
Word of mouth marketing has enormous power, especially if you can get delighted consumers to speak on your behalf. According to studies, nearly 90% of individuals trust internet evaluations provided by other consumers as much as they do personal recommendations.
As such, if you make use of professional brand representatives on Instagram, you allow some of your fans to become the largest brand champions and laud your items more than others as you continue to strengthen your ties with them and build your online reputation.
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You Can Launch Advertising Campaigns
It’s not necessary for your Instagram marketing efforts to look entirely natural. Advertisements can play a large influence on brand awareness. That said, marketers that want to win over new audiences periodically initiate advertising campaigns to improve visibility.
Instagram’s native advertising platform, like Facebook’s, allows you to target three sorts of audiences:
- Core Audience: Target individuals based on their sex, interest, age, location, or other demographic characteristics.
- Custom Audience: Instagram allows you to target customers who have already interacted with your brand through your social media pages, email, website, or other channels.
- Lookalike audience: You can also target folks who look similar to your current clients.
Bottom Line: Instagram can help you increase your sales.
Following everything you’ve seen so far, it’s easy to infer that Instagram can be a true sales booster for your company. The network is responsible for practically everything: brand exposure, lead generation, customer loyalty, and conversions. As a business, what more could you want?

She is a freelance blogger, writer, and speaker, and writes for various entertainment magazines.