A Kerala-based company is ready to accept cryptocurrency.
A startup company in Kerala is ready to accept cryptocurrency. Athe Nallatha, a Kerala-based company that sells fusion pickles to its customers at home and abroad.
The startup claims that it is the seventh company in India to conduct cryptocurrency-based transactions.
On August 26, 2021, the company launched the CoinBase-based payment system for its customers.
The digital currencies accepted in this portal are Ethereum, Bitcoin, Dogecoin, Bitcoin Cash, DAI, and USDC. However, no transaction has yet taken place in this way.
Athe Nallatha co-founder and director Akshay Rabindran was asked why they have included cryptocurrency as a means of payment and Card, UPI, and Google Pay when it has not yet gained popularity in the country.
He said that the company’s promoters had been involved in cryptocurrency from the beginning – it is monitored and invested. Also, suppose blockchain technology is applied on the operational side.
In that case, it will save a lot of money, and customers will also benefit from it. They have some plans in this regard, but it is being done as a starting step.
This organization offers employment opportunities to mothers. The startup company is not accepting cash due to an overdose.
The company was founded in June 2020 by Hafiz Rahman and Akshay Rabindran, two management graduates.
Rabindranath said: “We collect vegetables and meat from local farmers in and around Kochi.
In the early days of the epidemic, we couldn’t group people to process this raw material.
So we divide the women into different groups to work. While one group was busy cutting vegetables, the other team was busy cleaning fish.
Finally, we collect the products and take them to the central kitchen where they are prepared. ”
Currently, Athe Nallatha employs 70 women from Panangarh, Paravur, Tripunithura, etc., around Kochi.
In addition, several local farmers in the vicinity of Kochi have benefited from this.
Rabindranath added: “We wanted to boost the local economy. In the early days of Kovid, when interstate commerce was disrupted, and farmers were affected, we decided to raise income locally. ”
Athe Nallatha sells products online through her website and Amazon. In addition, it is also sold through 30 retail stores.
The startup partnered with the online portal Noon.com to serve customers in the Middle East.
According to Rabindranath, the first direct shipment has arrived from Germany and will be launched soon.
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