Gaming in China: Games are being developed by companies that target older people.
Seniors are driving the growth of China’s gambling industry in following restrictions on minors that went into force in August.
The COVID-19 virus sparked a surge of growth in China’s gaming market, which saw 45-57 million older adults hooked up to consoles in the last year.
The total has more than increased by a third since mid-2020, according to the figures provided by a Sixth Tone report on the current trend.
The massive increase of old-fashioned players occurred from the prolonged lockdowns, which kept people inside during the first quarter of 2020.
There were thousands of seniors engaging in digital activities in the first instance, including using apps to purchase groceries and other essentials.
It is also a significant aspect, with many seniors enjoying the social benefits of playing the games, as per people interviewed by Sixth Tone.
A growing quantity of game companies developing mobile games aimed at the market of the elderly, such as Candy Crush, is among the top choices for this particular group.
Some gray-haired gamers find these games boring and choose to play games that provide them with adrenaline.
A 68-year-old gamer named Yang (Yang ) is a fan of enjoy playing Call of Duty and Gran Turismo Sport. He also has more than 230,000 followers on the video platform Bilibili and his channel “Hardcore Gamer_Old Man Yang” is known as a cult favorite for younger viewers.
