Apple raises iPhone 13 price by a fifth in Japan as inflation rises

Apple raises iPhone 13 price by a fifth in Japan as inflation rises: Apple has increased the price of its flagship iPhone phone by almost a fifth in Japan. Which is struggling with a declining yen and increasing inflation.

According to information on Apple’s website, the entry-level iPhone 13 from the Cupertino, California-based manufacturer now costs JPY 117,800 (about Rs. 69,000), up from JPY 99,800 (approximately Rs. 58,500).

The increased price of the iPhone, which dominates the Japanese smartphone market. Comes as customers’ wallets are stretch by price increases for everyday essentials. With the dollar up 18% versus the yen year so far.

After years of regular pricing for numerous things, such broad price increases are a shift for most Japanese people.

A request for comment from Apple not immediately complie with.

Apple raises iPhone 13 price by a fifth in Japan as inflation rises

According to a survey from Counterpoint research published earlier this month. The business came out on top of a list of the best-selling smartphones worldwide for April.

The top four selling smartphones worldwide in April were the iPhone 13, iPhone 13 Pro Max, iPhone 13 Pro, and iPhone 12.

The iPhone 13 had a 5.5 percent worldwide market share, while the iPhone 13 Pro Max. The company’s most costly model, came in second with a 3.4 percent global market share.

The market shares of the iPhone 13 Pro and iPhone 12 were 1.8 and 1.6 percent, respectively. The iPhone SE 2022, which obtained 18% of the smartphone market share in Japan. Came in eighth with 1.4% of worldwide smartphone sales.

Apple is anticipated to release four iPhone 14 models later this year: two Pro versions with the codenames D73 and D74 and two non-Pro models with the codenames D27 and D28.

The premium iPhone 14 Pro models expect to have an enhanced front-facing camera, a new rear camera system with a 48-megapixel sensor, thinner bezels. An A16 chip, and a pill-shaped cutout for Face ID, and a hole punch for the camera.

In contrast, the non-Pro iPhone 14 models expect to have the A15 chip that powers the iPhone 13.