Google Launches Keen As an Alternative to Pinterest

Google has launched Keen, a new social networking site that shares a lot in common with Pinterest. The keen focus on your passions, whether it’s baking bread or birding. Helping you select and share a collection of resources around your hobby.

Google launches another social networking site

Google has its fingers on many different cakes. It practically has searched, promotes advertising on the web, and also has Android, Gmail, Maps, and YouTube. However, the only area in which Google has not been continuously successful is on social media.

We had Google Friend Connect, Orkut, and Google Buzz. And then Google launched Google+ in an effort to compete with Facebook. Unfortunately, Google+ failed spectacularly
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, leaving Google without its own social network. However, Keen can fill that void.

What is enthusiastic and how does it work?

Keen is a Pinterest alternative clearly inspired by the popular social media service. It enables you to select and share collections of resources around particular interests, with Google helping you find new resources using its machine learning technology.

As detailed in The keyword, Keen was developed in Area 120, which specializes in experimental projects. However, Area 120 worked in collaboration with People and AI Research (PAIR), a Google team “dedicated to human-centered machine learning systems.”

It’s Google’s machine learning technology that helps differentiate Keen from Pinterest. Make an “interest” in a topic that interests you and add related content. This content acts like seeds, and machine learning uses it to build your collection.

Still, even with this machine learning advantage, the similarities between Keen and Pinterest are obvious. And Google is facing an uphill battle fighting users away from Pinterest and towards Keen. Still, with Keen available at Android and The website may be worth checking out.

Other Pinterest alternatives to try

If you haven’t tried Pinterest yet, you should read our manual explaining what Pinterest is and how it works. On the other hand, if you’ve gotten tired of Pinterest and want to try something else, here are the best Pinterest alternatives to use instead.