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Twitter is one of the biggest platforms today. All types of people use this platform regularly. So, if you want to gain popularity on twitter, then this is one of the best social media platforms for it. But to do so, you need to be disciplined and follow certain methods. One of them is regularly looking at analytics to improve. Today, we will be checking out some useful tools for Twitter analytics and content planning.


Hootsuite is on many lists when it comes to social media analytics and planning. This is one of the best tools out there for brands to take control of their social media marketing and promotion. Analytics is essential to gain popularity online. 

Hootsuite will help with analytics and planning. Twitter marketing is all about understanding your niche and audience and getting the timing right. If you are looking for quality tools to help with it, then you can check out Hootsuite. It is an expensive tool, but it is worth the investment.


Another top-tier and popular tool for marketers is SproutSocial. This is a tool that has all the features that one might need to analyze Twitter marketing and content. SproutSocial has been on the scene for years now. They have worked towards improving the quality of the tools and their features.

The tool is very flexible and can be customized to suit an individual’s needs. It is a good tool for Twitter analytics, strategizing, planning, and publishing. So, if you want in-depth analytics and planning support check out SproutSocial.


Buffer is a nice tool that one can use to manage social media. If you want to get better at social media marketing and promotion, you need to efficiently manage different social media profiles and analyze your performance.

Buffer can help you with that. You can understand what types of strategies are useful and help increase your Twitter reach. You can then zero in on them and make content that works the best. Using the scheduling and managing features of the tool, you can efficiently manage your social media.


Using Twitonomy can be quite helpful. You can easily look into the analytics of your profile and your competitors. Understanding your performance is important. You need to know what stuff is being received well by your audience.

At the same time, you need to know how your competitors are doing. With Twitonomy both these tasks become easier. The tool can help you track conversations and tweets based on keywords. It has a bunch of other features. You will receive outputs and results in comprehensive formats.


If you are looking for nice analytics tools, then you can try Followerwonk. Using this tool, it becomes easier to find the right influencer, target audiences, brands, etc. You can sort and filter the results based on different features.

The tool is quite good at providing quality reports to make it easier to understand the data you have. This is a paid tool. You get a bunch of features if you buy it. There is a free version as well.


If you want to create better content or want to craft tweets on topics that will help you increase engagement, then you can use HitLyst. This app is available on smartphones both in the PlayStore and the AppStore.

It will look through some of the most popular Twitter handles and help provide you with trending topics. You can either tweet on the topics you found, or you can directly interact with the tweets by retweeting, replying, commenting, and liking.


Brandwatch is a powerful tool that you can use for analyzing social media marketing and promotion. This is one of the tools that has become an official partner of Twitter. Using Brandwatch, it becomes easier to analyze huge volumes of data. You can track tweets and conversations related to your brand, niche, or anything targeted.

The tool can help you make sense of that data. This can help you increase your reach by tweeting on topics that people are talking about.

Union Metrics

If you are a beginner when it comes to social media marketing, then the easier it is to understand the results and reports, the easier your job becomes. Union Metrics ensures that clients get the data they are looking for in the comprehensive form of colorful charts and graphs. These reports are not only good to look at but are much easier to

understand. You can monitor the performance of your tweets and even work on social listening by tracking certain keywords used in various tweets.


If you want to gain popularity on Twitter, you will have to increase engagement. The only way to do so is to give your audience what they want. To do so, you will need to understand your audience, and that’s what Tweepsmap helps you do. This is a tool that you can use to get more data and info on your target audience and understand the type of content you want to involve your brand in. This is one of the tools that you can use if you are looking for good tools for Twitter analytics. If you pay for the premium version, you also get the Twitter scheduler.

So, these were some of the useful tools to analyze your Twitter marketing and content to make plans. These tools can help you increase engagement. Most of these tools are paid ones. Some do have free versions. But if you are serious about online growth, you will find these useful. We hope you found some decent options from this list and wish you all the best.